Competition is everywhere. Consumer goods, durables, services, etc. all have various options for us. In this competitive world, maintaining a prominent position for a company is a big a task. There are many challenges that keep coming daily. Every competitor tries new strategies to win over new customers.
Saying that, just focusing on product isn’t everything, because before using the product, it’s the packaging that attracts customer first. Similarly, in online shopping, often business feels that customer is waiting for the product. However, it is also the shipping package that holds its own excitement. If you’re still sending a package in plain brown box, then you’re missing out your customers.
When you send packages in custom boxes with logo on it, your customer gets thrilled. They feel that you have taken special care to send them product. This is remembered every time they ordered something. This isn’t only business2conusmer method, but it should also be practiced in business2business. A customized box with brand name or logo printed makes you outstand and seeing the package, people will identify you.
Here are some advantages of customized printed boxes –
- Printing logo, slogan, brand name and tagline helps in promoting the business. It builds awareness among mass and helps people remembering the brand easily.
- Customizing helps in printing technical details about the product on the box. Manufacturing companies will send you a dull brown box, but you can add specific details like model name, size, shipping details or expiry date, to ensure that it contains every minute detail.
- Retailers receive many products regularly in same color of boxes, if you send your item in a printed box with your logo on it, it’ll make their life simpler to identify among the crowd. Moreover, adding specific details like expiration date on the box will help them sort out quickly.
- Customers get attracted to colorful items first, than plain boxes, thus printing your box with your brand color or printing your brand name and logo on it can benefit in brand recognition and customers will recall your brand next time when they see it again with other brands.
- You can also print logos that indicate you’re using eco-friendly materials. This helps in connecting with customers easily as they feel that you’re supporting nature.
- While printing your company’s information, you can also print some relevant information like free services or discount code which will make them inquisitive and customer might call you back to get more details.
No matter what business you own, if you customize your box and print it properly, it helps in getting a professional image. Imagine a box with labels, bar codes and brand name on it and on the same table you have a plain brown box scribbled all over with a black pen. Which one would you like to open first?
Comments are closed.